#42: Rob Fraser (endūr CEO) - The Path to Seven Figures & Dragons Den



This episode, we are joined by endūr CEO & Founder - Rob Fraser. 

Rob currently lives in Victoria, BC Canada and is a former 5-time member of Canadian National mountain bike team.

In 2016, Rob founded endūr, an athletic lifestyle brand that creates performance socks by combing expressive design and technical features.

Endūr has since grown to a seven figure business and shows now signs of slowing down!

Today, Rob's mission at endūr is focused on building a sustainable company and inspiring a collective of athletes who persevere in pursuit of their goals. 

When he's not working at endūr, Rob enjoys spending time with his son and wife as well as getting back out the mountain and rode bike. 

We talked about starting and building endūr, Rob's experience on Dragons Den, how you can start a business, good books and a lot  more!


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