#45: Mitch Jacobsen (Rviita Energy Tea) - Ideas vs. Execution & Burning the Boats
This episode we are joined by entrepreneur - Mitch Jacobsen - CEO and Founder of Rviita Energy Tea.
After graduating with a degree in petroleum engineering, Mitch spent the first few years of his career in the energy industry.
However, after a close friend's heart attack - part of which was attributed to unhealthy energy drinks - Mitch believed there had to be a better product which supplied energy and was also made of healthy ingredients.
Mitch used his experience in sports combined with a lot of trial and error in the lab to create a low sugar energy tea made to give you a little energy when you need it most, without the crash and unhealthy ingredients.
Fast forward a few years, Rvitta Energy Tea is now sold in 300 stores across Canada with major plans going forward.
Along with co-founders Karly Jacobsen and Robert Wigg, Rviita is soon planning to launch in the USA as well as further expand in Canada.
It was a cool episode as we talked about the dangers of too much sugar, scaling a business, having an idea vs. execution, burning the boats & going all in, good business books and a lot more!